Everyone who works in hospitality understands the importance of social media in hospitality marketing. However, there is only a limited amount of hotel brands that are actually using the platforms effectively – if social media is integrated into a marketing strategy appropriately it can cut marketing costs by 24%. Statistics have also found that 82% of customers trust a brand more if they are on social media.
Understanding the importance of social media, our social media marketing team at VerriBerri – PR & Marketing Essex have developed some excellent social media marketing ideas for hotels and hospitality:
Across a company’s social media platform, they can offer expert advice on things like travel tips and places to visit. This could be a weekly post so followers know to check the company’s timeline. Customers value expert opinions, and if they see you as an industry expert, they will be more likely to visit your hotel.
Running competitions are an excellent way to prompt engagement with followers. After all, engagement is the whole reason companies use social media; you want your followers to like and comment on your posts as it spreads the word and allows your hotel to develop a relationship with their customers.
Hotels can run competitions to win a stay or vouchers. Another competition idea to promote your company would be to collaborate with another brand – potentially a local restaurant where followers can win a stay and meal, for example. This will help your hotel marketing as well as the restaurant as you will both get exposure to users they may not have been in contact otherwise.
Behind the scenes
Everyone enjoys a bit of stalking and being nosey on social media! Why not give your followers a behind-the-scenes look at the hotel’s day-to-day activities in the form of images and videos. For example, follow a day-in-the-life of one of your employees or a behind-the-scenes of an event held at the venue.
Side note: statistics have shown that users interact 4 times more with posts which feature videos and pictures. Hotels should consider this when they are hosting events and make sure they plan a photo and video marketing strategy.
Generally, social media platforms tend to be very relaxed platform – even LinkedIn, which is used by professionals to connect and network. As such, your hotel’s social media platforms offer you a chance to show off your sense of humour.
At VerriBerri, we specialise in hospitality PR and hospitality marketing, delivering successful social media campaigns and increasing your brand exposure via newspaper and magazine articles. Want to know how the team can utilise your social media channels? Contact our experienced social media and content marketing team in Essex on 01376 386850.
Or for more tips about social media marketing for hotels and restaurants, check out our other blog post about ‘Three Restaurants With 5* Social Media Marketing Strategies’.