In 2019, it’s estimated that there will be roughly 2.77 billion social network users across the globe. If you’re a fashion brand who does not have a social media presence, you’re potentially closing yourself off to a vast audience. Over the past year, 40 per cent of YouTube users turned to the platform to learn more about a product before making a purchase decision. With this in mind VerriBerri, fashion marketing agency, are here to tell you 4 reasons why fashion and marketing go hand in hand.
Build a relationship with your audience
A staggering 52 per cent of customers are likely to switch brands if a company fails to personalise communications and overall experience. Social media is the easiest way to make communication between brand and consumer accessible. It’s important now more than ever to meet the needs of your audience through making your products and services available on demand.
Brands who are already recognising the link between fashion and marketing are noticing that when consumers interact with a photo, they want to be able to shop the product instantly instead of sifting through your entire website. Fortunately, platforms like Instagram have recently introduced the ‘click-and-shop’ feature which automatically helps reduce the process between content posting and the purchasing process.
Partner with influencers
Social media influencers have a huge impact on people’s purchasing habits. Did you know that 86% of marketers used influencer marketing in 2017? If you’re a fashion brand, it’s highly recommended that you partner with influencers which will appeal to your target audience.
It’s important to post content regularly, however, you need to be careful not to appear spammy otherwise your followers will switch off. Instagram stories are a fantastic solution to stay in your audiences feeds as well as sharing company updates!
If you would like to find out more information about how fashion and marketing can help your business, get in touch with VerriBerri, fashion marketing agency today on 01376 386 850.