One of the biggest challenges any hotel or restaurant brand can face is competition. Being able to stand out from the crowd and make your establishment ‘the place to visit’ can be difficult. Very rarely is there a location with only one hotel or restaurant, meaning consumers are given a choice – your brand or another?
Here at VerriBerri, our speciality hotel and restaurant marketing and public relations team in Essex have compiled 5 ways to create a stand out brand.
Themed social media
With Instagram becoming more and more influential in growing a brand online, it’s important that your page reflects your message. When users load up your grid, they’ll immediately judge it by the first 9 pictures. If it has heavily edited photos or doesn’t follow a relevant premise, you run the risk of potentially losing out on business. Ensure your page has a running theme where consumers immediately know what you are all about. This can be, for example, through matching colours, or symmetry.
Ask yourself, why am I doing this and what do I want to achieve? It’s important that your consumers understand the above as often as not it can make a huge difference to your brand recognition and resulting sales. Your brand message should be supported by strong public relations and social media presence and soon your brand will begin to grow.
Use celebrity influence
In 2018, celebrity influencers are a must for increasing social engagement. Whether you’re a restaurant or hotel, inviting influencers with a high following is the simplest way to attract large audiences to your sites. Offering them a free night in your hotel or a meal in exchange for an Instagram post is usually enough to entice them into helping you. Keeping in contact with these influencers following this exercise is crucial as they’ll be able to put you in touch with their colleagues and friends, who are likely to also have large followings.
Show your story
Gaining publicity in relevant newspapers, magazines and online publications is a must if you are to spread awareness of your brand. Targeting industry-specific publications where readers are likely to show an interest in your hotel or restaurant will not only help with brand recognition but help increase your SEO rankings. This, in turn, improves Google search results – creating a higher chance of consumers visiting your website.
If you would like to know how VerriBerri, hotel and restaurant marketing and PR agency, can help your brand grow, then call our award-winning team today on 01276 386 850.