There is no denying that in 2018 the benefits of using social media platforms to market brands and businesses are huge! It could even be argued that in the grand scheme of things if your business isn’t on social media then it simply doesn’t exist to the public these days. Social media marketing can benefit the hospitality industry more than most, as you are able to create a gateway from a physical community to a digital one.
Here at VerriBerri, hotel marketing company, our social media marketing team in Essex have compiled their top five reasons why your hotel should be using social media to assist in its marketing strategy.
With over a billion people using social media it is a huge platform to secure and showcase your brand. By producing the correct content, you are able to show your audience how you want your hotels brand to be perceived.
Build trust with content
Connecting with your audience on social media could be one of the most beneficial marketing strategies for your hotel. If you are posting content that people can engage with, it will build trust with your followers and hopefully see them use your hotel in the future.
Reach new customers
With billions of active users on platforms such as Facebook and Instagram, there is a huge opportunity to target demographics within these platforms using ads or just well thought out content.
Show off your establishment
Social media opens up the chance to show your hotels qualities off to hundreds if not thousands of followers. Don’t just show off your hotel’s facilities, also get out in the town and surrounding areas. Show your future guests where you are located and the local attractions.
Engage with your followers
These platforms give you a great opportunity to directly engage with your customers and followers. If someone has a question about your hotel or posts something in regards to staying there, you are able to respond in real time, creating a feeling of importance to the customer and expanding the reach of your customer service.
If you would like to know how VerriBerri, hotel marketing company, can help with your social media marketing in Essex, then call our award-winning team today on 01376 386850.