Copywriting marketing

5 Tips for Improving Your Copywriting Skills

One of the most powerful ways of increasing your online presence is by writing valuable content both for your website, blogs and the media. Writing for different outlets can be challenging for anyone.

Being able to write creative content comes with skill and a lot of practice, no one said writing blogs was easy and if they did, they’re probably not doing it right. Keywords, short sentences, simple to read, memorable, inviting to look at and fun to read. Easy-peasy right? No not at all, but here are some tips from the experts here at VerriBerri that might set you on the right path.



I think you probably knew this one was coming, which is why it’s top of the list. Grammar is one of the most important things to get right when creating content for anything. One of the best ways to improve grammar is by reading; by reading more, you are subconsciously teaching yourself the best way to put sentences and paragraphs together. Understanding where in a sentence you should put a semi-colon doesn’t always come naturally to those that don’t write all the time. By reading more, whatever the content, noticing things like punctuation can be the best way of understanding and mimicking in your own writing.


Focus on the opening

Whether it’s the title, the subheading or the first paragraph; if they aren’t powerful then the rest of your writing won’t even get a second look. We always recommend when thinking of a title or subheading, keep it simple, think of a title that people are likely to type into their search engine. Or if it’s for a publication, be creative, think of something punchy, click bate(y), and informative. The first paragraph should always summarise the story in three sentences and any further details should follow.



There’s nothing worse than reading something knowing full well that it is factually incorrect. Be careful of not stating something that is a personal opinion and make sure you back up statements with facts. A good way to make sure you support your statements is by following the simple ‘point, quote, and explain’ (PQE) structure. Carry out your own research and source your own statistics. This can make your article look more professional.


Keep it interesting

Long paragraphs and sentences can be off-putting for anyone looking for a quick read. Blogs and articles are typically between 300-600 words. Let’s be honest, how many websites have you visited and read every single sentence? Pick out the most important parts and run with those. Re-read your sentences and see what words you can remove, believe me, there will be some.



Proofreading is crucial for anyone, whether you are an experienced writer or not, proofing your own writing is the best way to find edits that need to be amended. The best advice when proofing is to find a quiet place and read out loud, it is only then that you will find flaws that other people are also likely to come across. When you then think that it is at a good standard, have someone else proof for you and highlight their edits for future reference.

Share...Share on Google+Tweet about this on TwitterShare on FacebookShare on StumbleUponShare on Reddit

Leave a Reply