If you have a business in the hospitality industry you will know that above all else, you are trying to sell an experience over a service. A good example of this is a hotel, many people stay out of hotels because of necessity whether they are staying overnight for business or looking for somewhere to stay for their holidays. The customer will choose a hotel due to the overall feel and look of it.
So, if the customer has never stayed there how do you get the feel of a hotel across? That is where great hospitality PR and marketing comes in. The team here at VerriBerri, hospitality PR in Essex, have listed 5 useful tips to help you with your hospitality marketing.
Be easy to find
Your websites SEO needs to be as good as possible so that your establishment shows up on the first page of google when people search for your services.
The business’s website needs to be user-friendly and attractive to the audience. If your website is too hard to use a lot of people will just leave and go to a competitor’s website
Know your audience
You need to know as much about your target audience as possible, if you don’t know where your audience is and what they are interested in you stand no chance at creating an effective hospitality PR or marketing campaign.
Invest the profit
When it’s peak season and you are making more money, be sure to re-invest a portion of that profit back into hospitality marketing as a business owner you will know that there are peaks and troughs in a business year and by thinking forward you will lessen the blow of the troughs.
If you aren’t already, you need to get your brand on social media. Social media is an incredibly effective and cheap marketing platform when done right the ROI can be very impressive.
If you would like to know more on how VerriBerri, hospitality PR in Essex can help with your hospitality marketing in Essex and the surrounding areas, then contact our award winning team today on 01376 386850.