With cooking shows and culinary contests dominating television screens, it would seem that becoming a chef has become a very popular career choice in recent years. The catering industry is continuing to grow in popularity, creating a very competitive market amongst cooking professionals.
Although mastering your craft is essential in becoming a top chef, it is also vitally important to have positive exposure in the form of great food and drink PR.
Here at VerriBerri, a food and drink PR and marketing agency in Essex, our team has listed a few benefits of personal PR for chefs.
- More Money– If you are looking for more money, there is no better way than to get your name out there. Using a great food and drink PR and marketing agency will see you featured in professional publications that are relevant to the industry. This sort of exposure creates confidence in your abilities as a chef from the public. You can then use the exposure as a long-term marketing strategy, by posting links to articles you are featured in on your social media channels.
- Look good online– As you climb through your career you will be approached with different opportunities that you may want to take up. Whether it be investors looking to help finance your new restaurant or potential employers looking to work with you on your next project. One thing that all these people will do is a Google search on you. With this in mind, it is important that your online presence is positive and in line with your brand, making people want to work with you.
- Investors– By receiving great press about your abilities as a chef can lead to some interesting offers. For example, if you are featured in a well-known publication as an up and coming chef, there will be people out there looking to invest in you. It could lead to you opening your own restaurant or catering company.
If you would like to know more on how VerriBerri food and drink PR and marketing can help you with great personal PR, then get in touch with our friendly team today on 01376 386850.