There are plenty of restaurants and cafes in the UK – around 83,635 food businesses to be exact! It’s fair to say that the nature of the industry is extremely competitive so with this in mind, you need to put yourself ahead of the competing restaurants.
But how exactly can you do that? At VerriBerri PR & Marketing Essex, our content marketing team have put together their very best strategies when it comes to posting on your blog and social media channels.
1. Tell a story.
Are you an independent restaurant who has been around for a while? You probably have lots of interesting stories to tell – from anecdotes about your journey to your food inspiration. This is exactly the type of content you should be posting on social media and sharing in blogs. After all, people love honest, real-life stories about the success of others and how you got around any challenges that were in your way.
2. Work with influencers.
Influencers are a popular choice when it comes to content marketing now more so than ever! As a restaurant, influencers can give you a unique, wide-reaching audience that you wouldn’t have otherwise. All you have to do is find the right food blogger or write and invite them to taste-test your menu; they get free food and you get lots of free content – and potential customers.
3. Film educational videos.
The people who follow your restaurant on social media are likely to be foodies so why not provide for them and get their taste-buds tingling? We recommend shooting a video of your chefs cooking up your dishes in the kitchen or put together short clips of your food being served up.
4. Write a blog.
It’s a well-known fact that blogging is one of the top content marketing methods; 53% of marketers say blogging is their top content marketing priority. This is because writing a blog helps to build brand awareness, improve the SEO of your website and increase lead generation. However, it also helps to connect your brand and your audience by sharing your journey to becoming a restaurant, recipes, guides and possible profiles of your staff.
Are you looking for a marketing strategy completely unique to your restaurant? At VerriBerri PR & Marketing Essex, our team incorporate typical marketing methods such as social media marketing and content marketing with newer, unheard of methods such as influencer marketing and cause marketing.
For more information about restaurant marketing in and around Essex, get in touch with us on 01376 386850.