With Christmas drawing closer, the restaurant industry will be feeling the pressure to perform, as guests come looking for festive feasts with family, friends and colleagues. The Christmas period can easily be a restaurants busiest period, but what happens when January comes around and people are more reluctant to spend their money on dining out? If you own a restaurant you need to start thinking about food and drink PR and marketing to try and get ahead of the new year.
The team here at VerriBerri, restaurant PR agency know how much time Christmas can take up when you are running a restaurant, often resulting in food and drink PR and marketing taking a back seat until the festive rush dies off. This could prove to be costly, as your extra profits over Christmas are spent covering a quiet January.
The food and drink PR team have compiled a list to help restaurants get ahead for the new year and get bookings throughout January.
Create a calendar
A marketing strategy or plan is vital to ensure that your food and drink PR and marketing is consistent, in line with your brand and reaches the correct audience. Part of a good plan is creating a calendar that will list what promotions or campaigns you will be running month by month. Don’t wait until the new year to do this as it will likely be too late.
Facebook ads manager
You may have noticed that your Facebook content has seen a drop in organic engagement recently, this is due to the fact that so many people are now using Facebook ads manager and as such gain a priority over non-promoted posts. If you haven’t used ads manager, now is the time to learn, as you can run social media marketing campaigns that will target an audience of your choosing. You can also run multiple campaigns, meaning you can promote your new years’ eve party along with any promotions you are planning for January.
If you are hosting a new years’ eve package or party, give your paying party guests an exclusive offer that will benefit them if they visit throughout January. This should entice them to eat at your establishment during the quieter month.
If you are struggling to find the time to get ahead on your food and drink PR and marketing, then contact our friendly team here at VerriBerri, restaurant PR agency 01376 386850.