With over 1 billion active users on Instagram, there is a huge audience sitting, waiting for you to utilise and market your brand. However, in order to use social media marketing effectively, you need to be actively using the account to build your audience through increased following and engagement.
As an Essex marketing agency, we help take a diverse range of clients and their brands to the next level through social media and digital marketing. This is what makes Instagram so diverse because there is an audience for every type of business whether it’s food and drink, beauty or even fitness.
However, we understand that building an account from scratch can be hard, so here are our Essex marketing agency’s top social media tips to help you build your Instagram following and engagement.
‘Hey good looking’
If you’re going to be driving traffic to your page, you’re going to need to make people want to engage with you and of course, people are instantly more drawn to things that are more aesthetically pleasing. We’re lucky enough to have in-house graphic designers as part of our Essex team who can really make a feed look amazing. They suggest giving your page a theme, making sure all of the colours and images are coordinating and look good as a bigger picture, not just individually.
A lot of the time, you can’t wait for other people to come to you, you need to go to them. Communication is a two-way avenue, it’s in the name, ‘social’ media. In order to drive traffic to your site, you need to put yourself out there in the first place to make yourself seen. Take some time following other industry relevant brands and your target audience’s accounts and they will be likely to click on your profile to see what your brand is about.
Although it is an image-based platform, the written content on Instagram is also vital for the success of your page. We use our content marketing skills to create catchy captions and clever hashtags to go alongside the images. Try and use relevant tags that your target audience are likely to engage in as this will allow your posts and profile’s reach to go further.
If you would like to find out more information or would like the help of our social media marketing team in Essex; get in touch today with VerriBerri, media company Essex, on 01376 386 850!