Social media marketing doesn’t have to be as daunting as what everyone makes out. You have to recognise, that cracking the social media nut takes time and dedication. Your content needs to be relevant, you need to engage with your audience and you need to post consistently. If you aren’t aware of the shortcuts, social media marketing can be very time-consuming. VerriBerri, media company Essex, have put together a guide on everything you need to know about scheduling tools.
What are social scheduling tools?
Scheduling tools can be a great way to save you time. They simply allow you to create content and then schedule it for a certain date. If you’re looking at your social media marketing strategy, you may want to consider making use of scheduling tools to help you.
However, not all social media scheduling tools are suitable for everyone and they all have different functions. But, how do you choose the right one to suit you?
Later: Up until recently, Instagram was an enigma when it came to scheduling tools as no matter how hard you looked, there was nothing you could do to plan your posts to go out on a later date. The tool ‘Later’ allows you to schedule your Instagram content on what looks like a virtual calendar, the app then sends you real-time text notifications reminding you to simply hit the ‘share’ button.
TweetDeck: If you’re looking for a beginner friendly interface which allows you to schedule tweets, then TweetDeck is your tool. In a nutshell, TweetDeck allows you to queue tweets across multiple accounts which is perfect for when you want to stay consistent over the weekend or holiday seasons.
Buffer: Buffer is the ultimate scheduling tool if you’re an entrepreneur or blogger as it enables you to schedule multiple posts across multiple platforms. This is the perfect opportunity to optimise your content as Buffer gives you an insight into your highest-performing posts.
If you would like to find out more information about social media marketing or any other services we provide, get in touch with VerriBerri, media company Essex, today on 01376 386 850.