The fashion industry is a huge market, full of competition and brand giants. It is estimated that by 2022, the trade will be worth a staggering $713 billion. Whether you’re a small startup or an established brand, investing in a fashion PR and marketing team can help to take your company to the next level.
VerriBerri, fashion marketing agency, has put together 3 key reasons why you should invest in fashion public relations.
Social media and fashion go hand in hand. It’s the best platform to showcase any new products, share deals and create videos, giving your audience an opportunity to build a relationship with the brand. Platforms such as Instagram are designed for you to show a story and a message. Creating a beautiful grid to entice people, it will help you stand out. Matching colours, patterns and a running theme are all important in representing who you are. Our fashion social media team can help you take your brand to new heights.
Graphic design not only goes hand in hand with social media but gives you the chance to create attractive artwork for any launch events or newsletters. As the fashion market relies heavily on expert design and eye-catching imagery, you’ll need a strong design team behind your brand. Emailing bloggers and influencers to visit your launch event or pop up will need more than a few lines of text. You need to grab their attention and using quality design marketing is the best way to go about it.
In order to help with SEO rankings and ensuring your brand reaches the right audience, you need a strong search engine optimisation. Writing creative blogs that target specific areas can grow your online presence. If you’re a fashion brand that is looking to not only make your website beautiful but increase SEO at the same time, a fashion PR and marketing team can help you.
If you would like to find out more information about how fashion PR and marketing can help grow your business, get in touch with VerriBerri, fashion marketing agency today on 01376 386 850.