Whether you are just exhibiting at a local food and drink event or setting up an entire food and drink festival, one thing is certain if people don’t know about it then they won’t come. That is where creative food and drink PR and marketing comes into play.
After the success of the second Maldon Smoke and Fire festival last month, which saw approximately 18000 guests attend over the two days.
Our team here at VerriBerri, food and drink PR and marketing agency, have been hungry to dive into their three best ways to ensure your food and drinks festival can be a delicious delight, leaving your audience counting down the days until next years’ event.
1. Use social media
One thing that our team have seen lacking when it comes to food and drink festivals marketing their event is the use of social media from the organisers. This is a marketing avenue not to be missed out on, as everyone and their mother is on some form of social media these days. By setting up multiple social media platforms you are able to tap into different demographics and amend the content accordingly. For example, you might be able to put a detailed post on Facebook to attract families but then use a catchy graphic on Snapchat and Instagram to attract younger audiences.
2. Website design
Your website can be utilised when it comes to the event. You will need to generate meaningful content that contains keywords to drive up your SEO so that you are easy to find online for any potential attendees. You can use your social media to drive traffic to your website so that people can gain the relevant information and even pre-order tickets if needs be.
3. Invite the Press
In fact, don’t just stop at the press but invite bloggers and social media influencers as well. Offer them an incentive so they share positive pieces of media about the event to their followers. This will act as great press during and after the event, meaning that the following year could potentially be bigger and better.
If you would like to know more on how VerriBerri, restaurant PR agency can help your event gain positive food and drink PR and marketing, through their industry relevant contacts, then contact our friendly team today on 01376 386850.