In the 21st century concern over the environment has been a prominent issue in our culture for quite some time.
It is therefore no surprise that many companies are under scrutiny for their protection of the environment which has been proven by recent parliament bills and the uprising support for sustainable laws to be passed by the Centre for International Environmental Law.
The use of ‘going green’ as a USP (Unique Selling Point) has also featured eminently in the business world but areas which generally escape the spotlight are marketing departments and promotional activities, but maybe that’s because they have new tricks up their sleeve…
Since the invention of paper on 200BC and the industrial revolution in 1760 business have eminently been using paper (amongst other tools) to promote their business in the market through posters, leaflets, pamphlets, letters, brochures, hand outs, notices , banners… The list could go on.
Suddenly Its 1991: the World Wide Web has just been established, but businesses merely tip-toe around the internet for some years. Initially it is very slow, used by scholars and academic types to share knowledge. Through the last 23 years the internet along with culture and technology has developed massively to suit business’s needs.
Marketing moves with the culture and technology of the times and advanced smartphones and tablets have been born enabling greater opportunity for businesses and with social networking becoming a massive phenomenon (with just over 1.28 people using Facebook alone) keen marketers know they have hit the jackpot.
Now it’s 2014: and a girl is researching a marketing blog to write with a niche and a twist, the world at her fingertips. Anything is accessible if she just looks hard enough. Suddenly it hits her.
Due to the advance of technology and innovation of marketing businesses like Sarah’s and her teams marketing has gone green. Billions of people universally log into the internet every day and promote research, buy and sell products and businesses now flourish through the e-market receiving 50%+ of all business interest through the internet.
Paper usage for marketing companies and departments is expensive, time consuming, scrutinised by a culture of liberal e-fads and exceedingly ineffective as new generations are born into a technological age.
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