Football fever is in full swing, as we saw England go through to the quarter finals in a nail biting penalty shoot-out. The nation has officially hung their hopes on our boys to bring home the trophy.
With many fans likely to head to their local pub to watch the tournament, alcohol sales are predicted to soar. So, how can your pub/bar capitalise on the success of the England team and the World Cup in general?
Here at VerriBerri, a food and drink marketing agency in Essex, the team have compiled some handy tips, to make sure your food and drink marketing efforts see you scoring punters throughout the tournament.
- Social media marketing– Instagram, Twitter and Facebook are great ways to draw the public into your establishment to watch the world cup. Social media marketing is a great way to get the word out about any relevant deals you have on offer. Try using eye catching, engaging photos and posts that people can share with their friends and followers.
- Drink around the world- One marketing idea, is to offer different drinks from the countries competing in the world cup. Whether it is a beer from Belgium or a white Russian cocktail, you can make it appeal to the punters by offering it as a discounted, limited time only offer. Try running the offers in line with the tournament, stopping the discount when the country related to the drink get knocked out of the tournament.
- Winning menu- During the world cup you can take the opportunity to try out new dishes on your customers. If you keep to famous favourites from around the world and use good food and drink marketing and PR, you will be sure to draw in the foodie crowd. On England match days when your pub or bar is due to be full, maybe offer a snack bar menu of hand held national favourites, so people are not put off eating if there is limited seating available.
If you would like to know how VerriBerri food and drink marketing and PR in Essex, can help your pub or bar make the most of the world cup and other sporting events, contact our hospitality marketing team, based in Essex on 01376 386 850.