When you first start out as a catering company, you may feel lost in a sea full of other catering companies struggling to get your name heard. However, becoming a leading competitor in the catering industry doesn’t have to be a mammoth task. With a little help from food and drink PR, you will have customers queuing in no time!
Increase brand awareness
The primary benefit you will notice when deciding to work with a food and drink PR company is a significant increase in your brand awareness. Working alongside an experienced public relations team will expose your brand to industry relevant publications. For example, if your catering company falls into the wedding and events bracket, we would aim to get your voice heard in wedding planning publications, so your future client base will be targeted.
People often underestimate the effectiveness of email marketing, especially for the hospitality industry. The introduction of the new GDPR laws was viewed as a negative marketing ploy. However, when you look to send out your newsletters, the people that will be receiving them are going to be interested in what you have to say. To entice people to initially sign up to your newsletter, you would simply need to offer a 10% discount code!
If you’re in the catering industry, then you’re in a fortunate position due to the number of foodies that love to look of images of food on social media. Instagram is going to be your place to shine, cook up a storm and take photos of your best dishes and use relevant hashtags to boost your engagement.
If you would like to find out more information about how VerriBerri, media company Essex, can help you increase your brand awareness with food and drink PR, get in touch with our team today on 01376 386 850.