It’s safe to say that your restaurant is not going to receive the exposure it deserves without putting some groundwork in. If you’re not incorporating technology, you are also missing out on reaching a massive audience. VerriBerri wants to know; what are you doing to successfully market your restaurant?
So, all of you restaurant marketers out there – here’s a little quiz for you!
1. Are you on all of the social media channels?
Sure, it’s great being on all of the social channels possible in the technological world, however without posting frequent posts; is this really worth it? The answer is no. If your most recent post was well over a week ago then you wont be receiving as much engagement as you could. Posting regularly ensures your channels will grow in popularity and generate more traffic.
2. Do you have an up to date and eye-catching website?
The key thing to focus on is the length of time that your prospective customers are on your site for; the more unique and interesting the site, the more likely you will receive a conversion out of this. On top of this, you’ll want to avoid a high bounce rate. Ensuring that you have a perfect website will completely eliminate this worry!
3. In relation to the point above; is your website mobile optimised?
Google statements show that more than 50% of search queries globally now come from mobile devices. Therefore, it’s self-explanatory that your website needs to be successfully optimised for mobile in order to gain sufficient engagement on your site.
4. Have you considered email marketing?
If the answer is yes, then have you got the majority of your staff involved? To get the best out of your email marketing it is a good idea to get your staff involved. Get the design team to come up with something innovative for your email in order to attract your customers, as well as getting the content team to develop the most engaging copy. If you don’t have this team at hand then why not outsource this to a media company in Essex?
5. How can you get the contacts for this email in the first place?
To collect email addresses in a way that complies with GDPR, you will need to include a signup form on your site to ensure that your audience has consented to receiving marketing updates from your company.
Want more help surrounding the idea of restaurant marketing in Essex?
Why not get in contact with our food and drink PR and marketing experts? At VerriBerri we can provide your company with the most effective hospitality marketing assistance in Essex and surrounding areas.
Our team have a wealth of knowledge surrounding effective restaurant marketing, so will have no trouble guiding your restaurant in the right direction. For more information on our services, just contact our team today on 01376 386 850