Content marketing is one of those subjects where everyone has heard of it, but not everybody knows how to optimise their content to reach the right target audience. The key to creating successful content involves five elements which should be covered in your marketing strategy. If they’re not, VerriBerri, creative agency, Essex is here to tell you how to make the most out of your content marketing.
Identifying and understanding your buyer persona
Before you can begin creating captivating content, you’re going to need to identify and understand your buyer persona. However, this will involve some market research. Your buyer persona will vary dependant on your industry and is a character representation of your ideal customer, created from your market research and analysis of data. When you’re looking to conduct your research, consider; demographics, Geographic’s, buyer habits and behaviours, motivation and goals. Once you have identified these, you will soon have a clear idea on how to target your content to attract more customers to your business.
Understanding your buyer persona’s needs
So, you’ve identified your perfect customer through extensive research, you now need to highlight what they’re lacking. For example, if you’re a technology company, your buyer personas could be lacking a warranty, or a certain feature or application. It’s then down to you to deliver on those pain points. But, how do you recognise what these pain points are? Amid your market research, really try and understand your buyer persona. Try and see yourself in their shoes.
Creating engaging content and visuals
Now you have a clear vision on whom you’re wanting to target. The content marketing can begin to take place. However, it can sometimes be a struggle to know what to write about. You need to create a healthy balance between evergreen topics and viral topics. If you focus too much on the topical stuff, your content will quickly expire.
If you would like to find out more information about how to engage your target audience through effective content marketing, get in touch with VerriBerri, creative agency, Essex today on 01376 386 850.