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Instawhy? Why You Should Use Instagram, Is It Relevant to Your Business?

Without a doubt Instagram is currently one of the most used and popular social media platforms. For those of you that haven’t used this fantastic visual network it is essentially an app that allows you to create a photographic diary of what you’re doing, what you’re wearing, eating or looking at and who you are with.

Many users post pretty Pinterest type pictures, food inspiration, outfits or simply days out with friends. For businesses however, it’s the ideal place to post pictures of your products, new updates, job vacancies or even repost pictures that your customers may have tagged you in.

But the questions are, what businesses benefit from Instagram and is it suited to your product or service. VerriBerri, Essex marketing and PR agency, are here to do the investigating for you.

What types of businesses should use Instagram?

This is a common question and it really isn’t a silly one, as Instagram won’t suit every business out there. The answer is quite simple. Are your services or product visual in any way? Will they look good in photos and will pictures of your product entice others to make a purchase?

These are the questions you should ask yourself. For example, if your company is based in the fashion, beauty, food, interior design or floristry sector, then you should definitely be looking into Instagram as a useful platform.

This is not to say that if your business doesn’t cover these areas, Instagram won’t be useful. You can often find if you’re able to create a nice picture there is nothing to lose with giving it a shot, (no pun intended.)

What do I post and when?

This is where our team here at VerriBerri come in handy. We can recommend when you post, how to word each post and what to put into each frame. Of course, we suggest using either relatable or inspiring shots of the best quality. Using relevant hashtags will help to boost each picture, the likes it receives and the interaction your account gets.

If you are still confused on the starting point for Instagram or even social media in general, don’t fret. We can help you create individual plans for each platform and even implement them if needs be. For more information get in touch today by giving our Essex marketing office a call on 01376 386850.

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