With Selfridges launching their Christmas range this week, a staggering 145 days before the big day, the team here at VerriBerri, a hospitality marketing agency in Essex, are asking the question, is it too early to be thinking about your Christmas marketing?
Although it may be seen as very early to focus on Christmas marketing in the retail sector, for the hospitality sector, however, it may be the ideal time to start focusing some effort on Christmas marketing.
Christmas just like summer is a very busy time for hotels, because of this, it is important for your hotel to be organised and ahead of any local competition. The added custom brought on by the summer provides the perfect opportunity to invest some of that extra money you have made into marketing for the next busy period, Christmas.
VerriBerri’s hospitality marketing team in Essex, have compiled some quick marketing tips to make sure that you don’t miss out on the Christmas rush.
- Update your website: It is important to update your website with any Christmas parties or promotions that you are offering over the festive season. Outsource to a creative design agency like VerriBerri in Essex, to create eye-catching graphics for your website.
- Spread festive cheer on social media: Use your social media to start teasing your followers about the hotel’s festive plans. This will definitely get a mixed response as not everyone gets excited about Christmas in summer. It will, however, get people talking. Try not to be too salesy, you only want to tease your followers, so your hotel remains at the front of their mind when it comes to booking a Christmas meal or party.
- Blogging about baubles: Ok, not literally, but with companies looking to book their Christmas parties in the summer months, it is important that your hotel has great SEO for this time of year. One of the best ways to do this is through content marketing. Create engaging blogs using relevant keywords that will see your website rank higher on search engines such as Google.
If you would like to know how VerriBerri, hospitality marketing agency in Essex can help you with your hotels Christmas marketing efforts, then contact our friendly team on 01376 386850.