With the UK’s wedding market worth a staggering £10 billion a year, it is no surprise that a large variety of venues are looking to cash in on the joining of happy couples. One popular choice of wedding venue is hotels. With access to a professional kitchen and bedrooms for travelling guests, the convenience of a hotel as a wedding venue could not be better.
Hotels being as popular as they are for happy couples leads to fierce competition within the hospitality industry. Our team here at VerriBerri, an Essex based hospitality marketing agency, believe that the only way to stand out from the competition is through creative hospitality PR and marketing.
Below are some ideas from our hospitality marketing team in Essex to help you attract more brides and grooms to your venue.
Sometimes the old methods work the best, as the old saying goes ‘if it ain’t broke, don’t fix it’. Try approaching other businesses that may have an association with the wedding industry and ask if they can endorse your hotel to their customers. Think about bridal shops, jewellers, or even travel agents. Be prepared to do a swap of promotional material, as you could partner up with the companies who say yes and endorse them in return.
Put simply, content marketing is a tactical marketing technique that centres around creating and delivering material that will engage a target audience – ultimately leading them to spend their money with you. With this in mind, it is important that you begin to look at your digital marketing efforts. Look into the content on your website and social media. Whether it is text or images, make sure that your content is relevant and engaging through all platforms.
Our team are experts at creating organic SEO for businesses in the Essex area. Their suggestion is to create credible written content that can utilise keywords that your target audience would search for online. The best way to do this would be to create a blog page for your website where you can post regular blogs that are industry relevant. There should be an organic use of the keywords running through each blog. This will (in time) see your website sitting higher on the search engine results.
If you would like to know how VerriBerri, hospitality marketing in Essex, can help your venue or hotel with wedding marketing campaigns, then contact our friendly team today on 01376 386850.