Marketing for children over summer

Marketing for the Summer Holidays for your Kids Brand

The summer holidays are here, schools are finished for the next six weeks and adults are flustered as to how they are going to keep their kids busy and occupied. This is where marketing your kids brand will work in your favour and VerriBerri are here to help.

Why would your kids brand see an increase in sales over the summer holidays?

It doesn’t matter what your products are, if it involves kids you will more than likely see a spike in your sales over the summer holidays. This is due to parents taking time off with their children, trying to fill out their days by getting them out of the house and treating them for doing well in their latest reports. After all, an ice cream, small toy or even a new pair of trainers will give you those 5 minutes of quiet time, before you have to deal with the next bundle of energy.

How can our team support your brand through marketing techniques?

Marketing for your kid brand is vital during these summer months, but how and what should you implement into your plans and how can we help you?

  • Social media is key to build up excitement around events and offers in the upcoming weeks. Facebook especially, is a great platform to use as the demographic is most likely going to be slightly older and parents are keen to share things between themselves if they see something they like.
  • Help to raise your brand awareness with a great design and a leaflet displaying your services and any special offers that you have over the summer months. This will draw people in and is perfect for those parents that will be at home waiting for any excuse to drag the kids out of the house.
  • Newsletters are another great way to display any events in store or latest products that you want to be featured. By creating a spreadsheet of all your current and potential customers you can send it to everyone and measure its success.

How do we start the marketing plans?

This is where VerriBerri come into play. We can be a simple support system for you, generating ideas and helping to think of new content for your social networks, or we can be there every step of the way to implement the ideas and manage them and their success. For more information contact us today and we will be happy to advise you on the next steps.



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