PR companies, the public and now celebrities are all raving about the latest-must have gismo you never knew you needed.
That’s right, the Apple Watch which has been pretty hard to ignore since its launch back in April are now on the wrists of celebrities and trendsetters having their photos taken with it on. Even the Duke of York, Prince Andrew, has been snapped wearing his £12,000 watch at a recent meeting of Commonwealth veterans.
So is this successful PR for businesses? How will the endorsement impact the product’s sales?
For those of you who are not aware, you are able to pre-order a very basic Apple Watch for £300 or much more if you want it accessorised differently with a leather strap or stainless steel frame. The most expensive model, priced at £13,500, comes in a 18-carat rose gold case with a sapphire crystal display case.
So while the rest of the world is made to wait impatiently for their Apple Watch, a number of celebrities have been photographed wearing their ridiculously expensive gadget, which they have also received for free may I add. Obviously everyone in our PR company are very jealous (myself included) but this advertising ploy has helped to drastically improve the number of sales made. By giving the likes of Pharrell Williams, Katy Perry and Beyoncé the chance to show-off their watches, they are helping the product stand out from the surrounding clutter.
Not only this but more people are now able to associate with the Apple Watch and their PR company more easily. For instance, Katy Perry’s 69 million Twitter Followers would have seen her plugging the watch and may have decided to follow in her footsteps by getting one themselves, due to idolising her and her image. Many of these celebrities spotted with the watch are seen as heroes to their fans and have an unimaginable influence on millions.
For now, Apple’s online PR is really reaping the rewards and sales are expected to rocket across the board for all of their products, such as their iPhones, iPods and iPads. However it’s important to remember that celebrities have been known to make mistakes in the past and their image can change overnight. Take Tiger Woods for example, his public image crumpled after his infidelity with a number of women hit the news back in 2009. He was dropped by Gillette, Accenture and Gatorade to avoid the negative perception. Nike naïvely stuck around and lost customers as a result, whilst the golf industry as a whole saw a major revenue slow-down.
Here at VerriBerri, our PR company is aware of what makes and breaks a career overnight. For assistance with your PR for companies, get in touch with a member of our team today – we look forward to hearing from you!