PR For Individuals: LGBT Community and Leaders

With everyone going election crazy I decided to take a step back and take a look at a different side to public relations.

In every country PR will vary and a range of sectors of our social community will be discriminated against at opposing times and this will of course differ from country to country!

‘LGBT or GLBT is an initialism that stands for lesbian, gay, bisexual, and transgender.’

Taking a glance back through the last ten years it becomes obvious that there has been a drastic change in opinion regarding the LGBT community and rights involved. This can only be due to what we, as a passive audience are fed from the media and there are many PR agencies across the world who focus solely on public relations for large businesses and individuals in terms of social issues such as being a gay CEO or a transvestite and a public figure… Take Conchita Wurst. She won Eurovision hands down and since has had PR companies cleverly plugging away to ensure that her face remains at the forefront of the positive LGBT move in Austria and Europe alike.

In the UK we have seen sports players and big business names alike step out and announce their sexuality, however, things weren’t always sunshine (or rainbows) and other countries have much more work to do than ours in terms of acceptance and equality for other human beings.

Did you know?

1) Gay marriage became legal in the UK (bar Northern Ireland) in 2014, and prior to this the LGBT community was only added to and protected by the Equality Act in 2010! There have been protests for equal rights since 1999 and because of a breath of fresh air and bouts or positive PR for those promoting equality we are now considered to be one of the most liberal countries in the world.

2) Russia and Georgia still oppose gay rights due to their strict Orthodox Catholic religion, political turmoil and the result of an uneducated culture. In 2013 The Independent reported on this in great detail and drew attention to the hundreds of attacks, which still continue.

3) According to in 2012, President Obama made US History when he told ABC News, “I think same-sex couples should be able to get married.” As of 2014, 13 states in the USA have banned gay marriage through law, constitutional amendments, or both and in July 2009, the Senate approved the Matthew Shepard Act, which outlaws hate crimes based on both sexual orientation and gender identity. The fact of the matter is that some serious public relations work needs to happen in the US through the likes of people who are campaigning for gay rights.

4) The majority of LGBT PR companies are situated in America whereby there is a limited tolerance to human rights in some aspects. Companies such as ‘Out Now Consulting’ have many clients are in banking, tourism, and insurance. ‘Popular Publicity’/‘NY/Penetration Inc.’ are two separate firms but their speciality remains the same… Getting information into print publications, top websites & blogs, television, radio, and providing tour press & event listings regarding LGBT clients, rights and issues.  Clients include Amanda Lepore, Cazwell, GusGus, Bob Mould, and Cucu Diamantes.

In the UK we are fortunate enough to have revolutionised our attitudes in the 60’s, but without the hundreds public relations companies like ours around to help swing the mass of public opinion to a fairer world we could face a very different Britain to the one we are lucky enough to live in today.

Call our PR Agency in Essex today for help, guidance and public relations work which really make a difference!


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