Have you ever tried speaking to your kids while they’re gawking at the TV, transfixed by the bright colours, flashing images and smooth sales speak? It can be an impossible task for parents to get their kids attention, especially as they are competing with marketing and advertising directors who are experienced in capturing and holding children’s attention.
Industry spending on advertising for children has exploded in the past two decades. For example, in 2017, companies across the world spent a total of $3.3billion purely on advertising to children and this number is expected to continue to rise over the next few years.
So if your company is looking to market to kids, how can you stand out from the millions of other children’s brands?
Well, you have come to the right place! Here at VerriBerri PR and Marketing in Essex, we want understand the science behind how children’s adverts are structured and how you can apply this to your own marketing.
● Remember Your Audience – Unfortunately, children and babies are constantly growing, changing and adapting, which means you need a product that can stand the test of time! As time poor multi-taskers by trade, Mums want and need a product that is both long-lasting and easy to use, so make sure you put this in your marketing and PR strategy.
● Focus on Safety – When marketing kids brands, it’s important to focus on the safety elements of the products you are selling. After all, parents want to know their kids will be happy and healthy while using it! Before you start marketing your products, you need to find out the details of the factory they have been made in and what materials it is made out of to ensure they are fully compliant.
● Hire a Team of Experts for Marketing and online PR – Not everyone can be an expert in Twitter, Facebook and all things public relations, so you will need a team behind you that do! As one of the top marketing and PR companies in London and Essex, the team at VerriBerri will take care of creating innovative and fun content for social media and getting in touch with journalists so you can spend your time doing the things you’re really good at.
To find out more about our children brand PR services, why not get in touch with our team of experts on 01376 386850.