When it comes to boosting traffic to your website, you have two basic options; pay-per-click (PPC) or search engine optimization (SEO). But knowing which one is right for your business can be difficult. If you want more traffic fast and have a bigger budget, then PPC might be right for you. However, if you have a smaller budget, it makes more sense to invest time in chasing high search rankings through SEO.
Thankfully, the team at VerriBerri have broken it down to explain exactly what SEO and PPC can do for your website and what’s involved. Read on to find out more.
What is SEO & PPC?
Before we delve into this, you might be wondering what organic SEO and PPC is. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. These ads appear when people search for products or services online using a search engine like Google.
SEO also allows you to improve your visibility in search engines by using targeted keywords. Unlike PPC, a good SEO strategy is more likely to influence your perceived credibility as many people trust organic results more so than ads. In addition to this, SEO provides more opportunities to drive awareness of your business by increasing traffic through organic search. It’s also completely free.
However, organic traffic can be slow to come by. If you’re just starting out and the keywords you are targeting are dominated by big corporations, then you may need to rethink your strategy.
If you’re looking to feature on the first page quickly, PPC is the tool for you. A PPC advert will always appear on the top of the first page and a user will always see the advert, even if they scroll past. As a result of this, PPC will ultimately improve your brand visibility as running paid search advertisements get you seen by the right people.
But as with organic search, PPC also has some pitfalls. PPC can be expensive and requires constant investment. Once you have stopped paying, your position and lead generation from the advert will vanish.
Having a clear digital marketing strategy can help you decide whether SEO or PPC is right for you. Here at VerriBerri, digital marketing agency Essex, we help your business develop an integrated marketing strategy to ensure you the best results for your budget. Get in touch with our friendly team today on 01376 386850.