At the beginning of 2018, Facebook decided to switch things up with their algorithm, changing its news feed to prioritise what friends and family share. As a result, this will reduce the amount of content that users see from brand and publishers.
Following the changes to its news feed algorithm, you may have noticed a drop in the number of followers viewing and interacting with the posts on your page. After all, it doesn’t matter if you use your page to share funny videos, connect with your community or as a landing page, there will be seen some changes to your Facebook page.
At VerriBerri – PR & Marketing Essex, our social media marketing team work with local businesses to improve the reach and following of your social media channels. For those with a low organic reach and slow following on Facebook, here are a few ways you can grow your Facebook audience:
1. Think about what you would want to see
When it comes to social media, Facebook is the only network that allows you to get to know and understand your user. After all, Facebook allows you to like pages of things you like, add your interests and publicly show the content you like/share. Therefore, just like you may share a funny video of a cat wearing a Santa’s hat, your audience will like this kind of content too.
That’s why it’s important to create and share content that you would interact with yourself.
2. Connect with other Facebook pages
Influencer marketing is the quickest rising form of digital marketing, and only a few brands have explored this method. If you want to raise the profile of your own Facebook page, why not connect with bloggers and influencers who have a larger audience than you! This way, when they write about your product/service on their Facebook page, their audience will be inclined to take a look at yours and follow you.
3. Upload video content
With YouTube churning out 133 hours of video every second, creating video content is an important marketing tool for all businesses. But why exactly is video content so popular?
Well, video content appeals to even the most dismissive of buyers. Instead of reading a blog or flicking through your online catalogue, consumers are faced with your video content whenever they go onto your Facebook and are easily engaged by the movement. Plus, if you’re boosting content on social media, it can appear on their timeline without them even visiting your channels.
4. Decide on a boosting budget
With Facebook turning to only feature content produced by friends and family of your audience, businesses have only one option: boosting. When you create a post on Facebook, you will be given the opportunity to boost the post – meaning you can pay to get your content seen by more people.
With targeted demographics and the potential to reach a larger audience, boosted posts are a chance to overcome the changes Facebook has made to the algorithm.
Would like to know more about how VerriBerri – digital marketing agency Essex, can improve the organic engagement and follow for your Facebook page? Contact our experienced social media and content marketing team in Essex on 01376 386850.