As a café owner, you have probably wondered how you can attract new customers through the doors – beyond your usual individuals who maybe run in for a quick take away espresso on their way to work. In an industry that seems to rely heavily on foot traffic, you may think that it all comes down to the location, value for money and the quality of the coffee. Although these are great basics to start with, they are not the only contributing factors when it comes to your coffee shops success.
Here at VerriBerri, our social media marketing team in Essex, feel that a great social media presence is vital for any café or coffee shop, in order to attain new customers and deliver a good quality brand message. The team have compiled their top tips for effective food and drink social media marketing.
The basics of any social media for a business is the more people who follow you online, the more established you seem and the more potential business you will receive. To increase the number of followers on your page you need to produce engaging content. The best way to go about this is to put yourself in the customer’s shoes. What would they want to see about your coffee shop? Keep it engaging and you will soon see your followers increase.
Promotions and contests
Sometimes you have to give a little to get a little. Try running photo competitions through Instagram. Ask your customers to take and post a nice photo of what they bought that day while sharing with their followers where they got it from. Give a generous prize for the best photo to capture a larger attention and post on your social media who won, to make the competition credible.
Show off your employees
Use your social media platforms to show your customers a little bit of behind the scenes magic that makes the shop run. You can do spotlight posts on your staff to bring a more personal touch to your café. By letting the customers see behind the scenes and find out more about the staff you are allowing them to feel more connected to the business.
If you would like to know how our social media marketing team in Essex can help your business, contact us today on 01376 386850.