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Brand awareness

The Importance of Brand Awareness

Many businesses often underestimate the power of brand awareness, mainly because they don’t fully understand the concept. Although, with the right marketing methods, your consumers will eventually embed your brand into their lifestyle and purchase habits. VerriBerri, marketing Essex, have put together this guide to help you truly understand the concept of brand awareness and what your business can put in place to increase it in no time!

What is brand awareness?

In a nutshell, brand awareness is defined as how familiar your target market is with your brand and how well they know the qualities associated with your company. The only downside to this metric is that it cannot be easily measured, however it plays a vital role in the success of your overall business goals.

What effect does brand awareness have on consumers?

Brand awareness appears to be a rather vague concept, despite it actually having a huge impact on the impression it has on consumers lives.

It firstly reinforces trust. Nowadays, people are reluctant to make a purchase unless it is through a recommendation or research. If a consumer can truly bond with your brand, they’re more likely to make a repeat purchase.

9 times out of 10, when you’re trying to prove a point to someone, you ‘Google it’, despite there being many other search engines on the internet, you refer to Google as they have the strongest brand awareness. If you put enough effort into your brand, people will start to associate your brand with actions.

How do you increase your brand awareness?

You’ve got to recognise that to increase your brand awareness, you cannot simply run one paid campaign and achieve your desired results, it’s going to take time.

  • Content marketing can significantly help increase your brand awareness using search engine optimisation.
  • Interact with your audience on social media, you’re going to want to be seen as a person, not a company.
  • Make your content free, easy to share and accessible to your audience.

If you would like to find out more about content marketing or any other services we provide, get in touch with VerriBerri, marketing Essex, today on 01376 386 850.

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