Nearly every brand or business will have social media platforms that they use to create attention around their product or service. Social media marketing has quickly become a necessity for companies looking for a high ROI. The benefits of using social media platforms to market a brand are probably quite obvious. Not only do you have a nearly unlimited reach to your target audience, but you also have the benefit of direct access to the consumers as most people will have the social media apps saved to their phones.
One aspect of social media marketing that hasn’t exactly got a handbook is the use of social media influencers. Our social media marketing team have been looking at what social media influencers can do for brands and their marketing strategies.
What is an influencer?
A social media influencer is someone that has gained credibility in their specific industry on a social media platform. Influencers have a large following and engagement on their pages. As a result of their large following, they are able to influence their audience to purchase particular products or services, making them a popular marketing avenue for certain businesses.
Why use an influencer?
Brands will tend to use influencers to push a certain product or service or to increase their own audience. If you can find an influencer that is relevant to your brand, then you can ask if they would mind promoting for you on their page. Chances are if they are relevant to your brand then their followers will be too. This means your brand can access another target market.
How do I use an influencer?
The best bit about social media influencers is that there are now a lot of them out there and because they are individuals there is no pay structure set in stone. The way to get an influencer to promote your brand is to direct message them asking for prices. Persistence is key here as they may not see your message or overprice their services. The good news is that many people don’t know how to price themselves which means many influencers will go in with a cheap price as a result.
If you are struggling with your social media marketing, then contact our award-winning team here at VerriBerri, social media marketing Essex, on 01376 386 850.