The Ultimate Guide to Instagram Engagement

At VerriBerri, social media marketing Essex, we’re always getting clients to come to us asking about how to maximise their engagement on Instagram; whether this be following, likes or utilising their Instagram Stories. Instagram is easy if you’re confident with what you’re doing, so look no further than VerriBerri’s very own guide to Instagram engagement!

Creative content

The first and major rule to social media marketing Essex is the kind of content you’re creating. As you will know, Instagram is centred around imagery and videos, therefore a user can quickly decide whether or not they like what you’re posting. Think about your target audience and what type of content they’ll like to see. If you’re struggling to think of ideas, look at your competitors and gain inspiration from there. To increase the number of likes you’re receiving, make sure to use hashtags. You can use a maximum of 30, so, make them worthwhile!

3 likes, 1 comment

This is the oldest trick in the book. You’ve established your feed and what you want it to look like, but your following isn’t increasing as much as you’d hope or you’re not receiving many likes. Easily turn this around with the 3 likes, 1 comment rule. The aim is to find accounts which you’re a fan of, go through their feed and like 3 of their pictures and leave a comment on one picture. However, try and refrain from commenting things like “nice post”. The psychology behind this is that it will not only make your brand look more personal, but it will also encourage users to interact with your content more.

Consistency is key

Nobody is going to want to follow an account which posts once every six months. To really increase your following and engagement, you’re going to want to post regularly and consistently. Ensure you also utilise geotagging as users who often search in tagged locations are more likely to stumble across your page and interact with you. Another great thing Instagram has introduced is stories. This allows you to really connect with your audience, whether you’re posting company updates or allowing your followers to ask questions.

If you’re still feeling lost in the Instagram algorithms or would simply like to find out more information, it may be time to call in the help of social media marketing Essex. Give VerriBerri a call today on 01376 386 850.