running a successful instagram account - taking picture on phone

The Ultimate Guide to Running a Successful Instagram Account

If you’re a regular reader of the VerriBerri blogs, you’ll be aware that we have been running a miniseries on ‘The Ultimate Guide to Running a Successful…’, in the previous blogs, we have outlined useful tips and tricks with regard to Facebook and Twitter. This week, the penultimate blog on the miniseries is focussing on Instagram. So, sit back, relax and let the content team at VerriBerri, media company Essex, share our social media secrets.


What is Instagram?

Instagram is a primarily a photo-sharing platform. Founded over 8 years ago, it has taken the world by storm with 60% of adults online actively using Instagram. However, if you’re the owner of a business, you may look at your personal feed and love what you see, but you may be feeling at a loss when it comes to running your business profile.


Make sure you have a business account

When it comes to social media marketing in Essex, VerriBerri recommends transforming your profile into a business account if you haven’t already as it allows you to receive insights into your audience and your engagement rate. This will automatically improve your content as you will be able to analyse what types of posts your audience engages with most. In order to receive these insights, you’re going to need to connect your Instagram account to a Facebook page which can be done in ‘settings’.


Profile optimisation

With all social media accounts, optimising your profile is essential to attract your ideal target audience. Firstly, make sure your business account is on ‘public’, so everyone can see your posts. You’re going to next think about your profile picture, after all, first impressions are everything. The team at VerriBerri, media company Essex, recommend using your logo or a familiar image that your audience will recognise. With regard to your bio, you’re going to want to keep it short and concise which communicates exactly who you are.



Once your Instagram profile is set, it’s time to start thinking about the sort of content you want to post. This will gradually become easier over time once you start to realise what your audience engages with. However, at the start, post content which not only represents your brands’ personality and ethics but also considers posting ‘behind the scenes’ of your employees etc. to make your company have a face and not just a name.


If you would like to find out more information about how to run a successful Instagram account, get in touch with VerriBerri, media company Essex, today on 01376 386 850!

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