Compared to other majorly successful social platforms such as Facebook and Instagram, Twitter is considered a bit on an enigma when it comes to increasing engagement. You can be left feeling lost and inadequate when you see your competitors gain more followers than you, but they seem to be posting similar content to yourself. The content team at VerriBerri, social media marketing Essex, have come together to share their secrets on running a successful Twitter account.
What is Twitter?
For those that don’t know, Twitter is a social networking platform where users can post short and concise thoughts up to the limit of 280 characters. There is an average of 336 million monthly active users that share and post content on the micro-blogging app, with these figures in mind, there is potentially a large audience which you can begin to appeal to.
Setting up your profile
First impressions are extremely important, and this rule applies to your Twitter profile. If you’re a business, you’re going to want to make sure that your display picture, cover photo and bio describes exactly who you are and what you do.
This may seem a bit like an obvious one, however with 6,000 tweets being published every second, you’re going to want to make sure that you stay relevant by posting consistently. The content team at VerriBerri, social media marketing Essex, recommend posting at least once a day. People aren’t going to want to follow an account that rarely tweets. As a side note, be careful not to go overboard on hashtags as people will think it’s spam. We would recommend sticking to 3 hashtags per tweet.
Giving somebody a retweet not only alerts them of your account, but it also encourages them to view your profile. If you retweet content which is similar to yours, it’s a quick and easy way to gain followers and increase your engagement.
If you would like to find out more information about how you can increase your engagement on your social media account, get in touch with VerriBerri, social media marketing Essex, today on 01376 386 850.