So, you have finally achieved your dream of owning your own restaurant. You may now be thinking of food and drink PR and marketing strategies to ensure that you start your new business journey with a bang. The first few months of a new establishment opening are vital, as this is the time to make a positive impact with the public, peaking their interest in your brand and getting people talking about your restaurant.
One of the best ways to achieve quick and positive exposure is to hold a launch party, inviting guests to a unique dining experience that carries your brand message to the public. Here at VerriBerri, restaurant PR agency, our team have compiled some tips to help you set up a successful launch event for your restaurant.
What is the objective?
Think specifically what you hope to achieve from hosting the event. Maybe you hope to achieve organic and positive food and drink PR. If this is the case then you will need to look at who you are inviting, it may be more beneficial to invite food bloggers and local press, rather than just the general public, as they may be willing to feature your restaurant in their publication or media outlet.
Create an invitation
Our creative design team, here in Essex, think that making a custom; innovative invitation for your launch event is vital, as this gives you the opportunity to broadcast your brand message while looking professional and established. This may be the first time people hear about or see anything to do with your restaurant, so, make sure your invitation carries your brand well. Be sure to include all the necessary information such as date, time, location and dress code. If you have trouble with design, then look to outsource this step to a creative design agency such as VerriBerri in Essex.
When you outsource to a successful restaurant PR agency, you receive the focus from the entire team, from marketing to graphic design meaning you have highly experienced professionals working alongside you in creating the perfect event- organising everything from the décor to the invitations. You will also have a team of people with contacts in different media outlets inviting guests, meaning you have better a chance of a journalist, blogger or vlogger turning up to your launch event.
If you would like to know how VerriBerri restaurant PR agency can help you create a successful launch event for your business or would like to know more about our creative design agency in Essex, then contact our team today on 01376 386850.