We know the term “thinking outside the box” is a little worn out, but when it comes to our marketing and PR strategy, we understand the importance of thinking creatively, generating fresh ideas and helping businesses stand out from what others are doing.
Whether you are a start-up company, or you’ve had years of previous experience marketing your product, it can become challenging to constantly think of new ideas or newsworthy angles to get your brand’s name heard. In today’s ever-changing market, businesses must keep on top of their target audience’s demands while keeping up with trends and remaining aware of their competitors.
Of course, this can be a lot to consider, but with the help of a professional marketing and PR agency, you’ll be able to think about how to market your businesses from various perspectives.
What does this mean for your business?
Sometimes, even if a product is successful, sales still drop when consumers aren’t kept engaged in the product. For example, putting names on bottles of Coke was Coca-Cola’s way of marketing outside the box, as something as simple as buying a drink became something you could do for a friend that felt like more effort had been made, generating more sales. When Pepsi received a huge backlash for their campaign which was intended to be political, Heineken took note and achieved what Pepsi had failed to do. Using a real-life team building exercise with people from all walks of life, they showed the human side to their brand.
Here’s how we can help
At VerriBerri, we think about marketing and PR from a range of angles. For example, if you need help with hospitality marketing, we’ll ensure your name appears in the right places and think of the many ways that you can promote yourself, not just as the owner of a restaurant, but as an industry expert. If its Kids PR you need help with, our creative team are social media savvy and will spend time thoroughly researching the market to keep up to date with what interest’s young people. We will come up with various ways to appeal to your consumers.
If you’d like more information about how VerriBerri, Essex marketing and PR agency can help you, call 01376 386850 today!