Starting a business and then trying to increase traffic to your website can be a challenge. Many business owners feel frustrated when they’ve taken the time to build a website and have a range of products ready to go, but realise they aren’t appearing on search engines. If you don’t want to splash out on paid search adverts, VerriBerri, organic SEO experts, can help your business to be seen.
One of the most common methods used in marketing today is Search Engine Optimisation. At VerriBerri, we specialise in marketing in Essex. We see a lot of people who realise they need to know about SEO, but don’t know how to utilise it in their content to get the best results. If you work in an industry that uses it, it can feel like unfamiliar ground. But don’t be disheartened, we have put together a beginner’s guide to what SEO can do for you.
So, what’s it all about?
Quite simply, SEO is about ensuring your website can be found in search engines via words and phrases that are relevant to your website. The words that people type into the search box have a big impact. Major search engines rank websites based on what it considers is most relevant to the user. If you start to rank on Google because you offer the service that people are searching for in the key words, you will then receive quality traffic to your website and it will be visited by people who are likely to use your service. Using keywords and having a site that people can link to means that search engines can then find your site and rank it appropriately.
How can we help At VerriBerri, we create traffic to your website through organic SEO. We will work to increase the amount of people who are visiting your site by helping you to create quality, useful content that contains the right keywords, matched to what people are searching. With experience ranging from marketing kids brands to hospitality marketing, we know how to get your website seen. With so much shopping done online, having frequent visitors to your website means you can increase awareness of your brand, as well as its profitability.
Hannah Wood, Marketing Assistant, explains how the VerriBerri content team work to help businesses SEO:
“I am always keeping track of keyword success, so I know what’s working and what is helping a business to rank higher on a search engine. I also update any old keywords that are no longer working. The content team post quality blogs regularly, which Google also sees as good as it shows you are sending out regular and relevant content that users will want to see.”
If you need more information about how we can use SEO to help your business, get in touch today!