Social media is one of the most effective ways to grow a business online. However, it can be a confusing and time-consuming if you don’t have the right strategy. With 2 billion users across every major social network (Facebook, Twitter, Instagram and LinkedIn), it’s no longer just acceptable to post a short tweet without any meaning or value.
Using the best tools and resources can help you better manage your social media accounts and grow your business. VerriBerri PR and Marketing – Essex share four strategies for managing, growing and scaling on social media.
1. Increase your social media following with high quality content
The number of followers and likes you get can determine your value. Advertisers and influencers will look at the following of your social media accounts to determine whether you are worth working with. While it may not be fair, if you want to appear as an established, popular business you should work on increasing your following. But how can you do this, we hear you ask.
Think about your content from the perspective of the user. Why would you want to follow an account or brand? Creating high-quality content is important – use good visuals, post links to industry-specific material and make sure it’s all grammatically correct.
2. Think about monitoring and engagement
Social media isn’t just about keeping an eye on who’s tweeting about your business or leaving reviews on Facebook. You should monitor these interactions and respond to them appropriately. There are plenty of tools that can do this, allowing you to respond and track the correspondence online. This is important for crisis management and reputation building – elements of marketing people often forget about!
3. Register your name across every platform
Even if you aren’t using them, register your business name on all social media to protect your name! The last thing you want is your domain name taken by someone else. This has happened in the past to many brands and it’s not easy to fix or reclaim. The social media experts at VerriBerri recommend setting up your social media accounts when you first launch your website as it will save time in the future.
4. Spend time scheduling content
It may be initially time-consuming, but scheduling posts for the week will save you time in the long-run. How many times have you been stuck at the computer trying to think of a witty post on the spot or made a grammatical error writing something in a rush? You can waste minutes thinking up posts every day that could be spent completing more important tasks.
If you want to find out more about social media marketing and what VerriBerri’s team of social media experts can do for your business, get in touch with us on 01376 386850.