Last week we gave you some tips for attracting more customers, but as businesses start to expand, so can who they appeal to. When it comes to marketing and PR in Essex, here at VerriBerri, we are ambitious in growing brand awareness.
Having more people use your service or product from the same demographic is good in some ways, as it allows you to find exactly who your audience is. However, in order to grow and build up a positive reputation, it’s important to think on a wider scale.
In today’s socially conscious world, anyone who considers a wide variety of people are likely to be popular, as consumers are increasingly interested in the ethics of the brands they use.
Here are our tips for broadening your target audience:
1 – Social media marketing
When you know your target audience, it’s likely you’ll tailor your social media accounts to them. Your feed might be Instagram goals to one generation, or your Facebook posts might get a lot of engagement from parents. However, social media marketing is successful because it can reach a lot of people. It allows you to ask questions to find out why people do/don’t use your service and it’s a place that you can easily show you don’t only think about one type of audience, by using a diverse range of images and content.
2 – Think outside the box
Your cleaning product might be aimed at homeowners but think about how you could appeal to students moving to university for the first time. If you’re in the beauty industry, think about how you can be up to date with diversity.
3 – Effective PR
A professional PR agency, like VerriBerri, will build relationships for your business with the right people. We also pride ourselves on reaching audiences that others might not have thought about. Our creative team think of various marketing and PR angles to ensure that businesses have as wide reach as possible.
If you’d like more information about how VerriBerri can help you with your Essex marketing and PR, get in touch today on 01376386850.