When you run a small business, it can be challenging to know how to make it stand out against competitors, especially in the early stages. Looking at the campaigns of global brands that are successful and reach a huge audience are a great inspiration, but unfortunately can’t be replicated with a smaller budget. However, there are a number of marketing strategies that specifically suit small businesses and will increase the chances of your name getting out there.
VerriBerri, Essex marketing company, share four pieces of advice to help small businesses grow:
1 – Write an excellent blog
Blogging is an easy way to implement SEO to ensure your business appears at the top of search lists related to your service and at VerriBerri we focus on organic SEO rather than paying to be at the top of search lists. While posting content regularly increases website traffic, blog posts should be well-written and engaging, then people will be more likely to return to your website and choose your business.
Instagram is turning into free advertisement for a lot of businesses. If a dish or shop front looks “instagrammable” then people are going to post about it, use hashtags and name your businesses in the location of their post. At VerriBerri, we don’t underestimate the power of Instagram. If this isn’t something you have time for while running a small business, our Essex marketing team can help you create an engaging feed that draws an audience.
3 – Try and use a live feed
While many were sceptical when Facebook and Instagram started the live feature, it’s a quick and easy way to interact with your following and clientele. Live streaming allows small businesses to get feedback and reply right away, making you appear personable and accessible.
4 – Ensure that you have an accessible website
As with social media, creating an attractive website that is easy for your customers to navigate might seem like something you don’t have time for, but these days, a good website is something that everyone expects of a business. Our design team are experienced in creating websites that are both appealing and easy for customers to buy from, a sure-fire way to increase your profitability.
If you’d like more information about marketing for small businesses, contact our Essex marketing team today on 01376 386850.