With obesity rates rising in the UK there has never been a better time for your fitness business to thrive… right? The fitness industry is extremely competitive, which makes standing out from the crowd more important than ever. But how can you ensure your fitness business is the one people will not only flock to but stay invested in?
When it comes to creating your fitness business profile, it’s vital to use social media marketing. Social media is a great way to connect with new clients while promoting workout sessions and seasonal promotions. Instagram and Facebook are the most important social platforms to have as they showcase your brand and the services you provide. Remember, the more beautifully curated your images and posts are, the more people are going to want to follow you and use your services.
Update your website
When prospective clients want to find out about you, the first thing they’ll do is head to your website. A major part of sports marketing means having a fully functioning website that is easy to use and navigate without alienating your prospective customers. Ensure your website is up to date with the latest information and it’s optimised for all devices.
Create interesting content
You don’t just have to post interesting Instagram pictures in order to get people flocking to your website. Creating a blog and writing about fitness in your area is a great way to start ranking on google and gaining more attention for your business. If you don’t have the time to create and maintain a blog, enlist the help of a Fitness PR Agency like VerriBerri to help!
Just like the retail giants, you should have a reward scheme for your loyal customers. Free PT sessions, free passes to a class you teach or a free membership for a month are great ways to bring clients back to your business. Don’t forget to incentivise your clients with something that’s worth telling others about. Why not offer a free PT session to members each time they refer two friends?
Still unsure where to start? If you run a gym or you’re a personal trainer who wants to increase their clientele, we can help! VerriBerri, the sports PR agency, has a wealth of experience specific to your industry. Get in touch today on 01376 386850 to see how we can help achieve your targets.