Social media is a key element to any business’ marketing and PR strategy. It is the perfect way of easily keeping in contact with the public, something that was originally achieved through email marketing which, although still a good tool of communication, is not as widespread as social media.
The need for Social Media
For the hospitality industry, including restaurants, social media is arguably more necessary than most other industries. It gives a perfect opportunity to promote discounts or offers to potential customers, whilst social media also acts as a convenient platform for users to share their experience of your restaurant. When you also consider that all social media channels accommodate a more multimedia user-friendly approach, these platforms are perfect for sharing images and videos, which are proven to increase engagement.
VerriBerri’s Social Media Expertise
VerriBerri have been utilising social media since its birth and we are fully aware of the benefits it can bring. Our dedicated team have specialist experience when managing all social media channels to ensure your brand’s online profile is enhanced dramatically. Of course we can setup and manage your social media channels, but here are a few more specific things we can do for each platform:
- Twitter – We know how to utilise each platform to their strengths. For Twitter, a more conversational, bite sized and informal approach is better suited, partly due to the character limit. Twitter is a great channel for networking and gaining widespread coverage, particularly in the local area.
- Facebook – So often your Facebook page is the first opportunity customers’ see of your business, so it’s important to have an adequate page. Keeping it informative but also interesting is key. Facebook has a designated business setup option, so utilising this is important to have star rating features.
- Instagram – This is a very relevant platform for restaurants, which allows you to showcase your food suitably and elegantly. Like Twitter, utilising hashtags to their potential is of high importance here.
Though these three channels are the most frequently-used platforms, there is also scope to include Pinterest and YouTube in your strategy. At VerriBerri we know how to operate these multimedia channels effectively to engage users.
With our team at VerriBerri having so much experience managing various social media channels, allow us to govern your social media so we can improve your online exposure and reputation to no end.