The Importance of Social Media Part 2

Welcome to Part Two of ‘The Importance of Social Media.’  Today our Essex agency will take you on the second part of our journey.

Marketing is different for each and every brand depending on the type of audience you are persuading to buy your product or service. Marketers must follow the social context and culture of the time.

This ultimately decides on the type of social media you should use.

2014 is the cyber age and as technology has flourished so has the use of the Internet and the development and foundation of social media networking sites.

Personal blogs and other spaces for individuals to use and share knowledge, expertise and statuses follow the development of trends which hit the population hard. For example the oh-so-lovable Facebook ‘memes’ which are even seen on t-shirts nowadays.

Businesses and independent marketing companies like us quickly twigged that social media networks provided excellent grounds for a new marketing strategy.

To share, advertise, promote and sell products and services, create ideas and develop their company personality all whilst building up a popular company database and their SEO.

Our company specializes in placing your business on social networking sites and managing them to increase their popularity and customer base, so, in turn, your SEO increases.

It is also important to consider which type of social media networking site would be the most efficient way of marketing your business. Refer to recent research which has determined the main demographics for each of these sites when you do this.

Tumblr is well known by people as being the ‘indie’, ‘hipster’ or ‘rad’ blog. People think it is favoured by angst-y teenage girls who blog pictures of emotive quotes and Disney princesses but did you know…

Of 102million blogs, 52% of all Tumblr users are males, and 46.5% are 18 to 34 years old. That’s right 34! 3% of Tumblr users are in their 50’s+ but the number of people in this age demographic is increasing. Suprisingly, as are the number of businesses who use Tumblr as part of their marketing strategy.

Tumblr’s list of categories of blogs even includes ‘Business’ and whilst most popular or ‘trending’ are featured most eminently, people do have an option to search. They can do this to look for a particular business, so anyone looking for a specific product would be silly not to browse. Just as you would be silly not to promote your business here as part of your marketing strategy.

Tumblr has options to link to other webpages, create texts, share other posts and upload your own photos, YouTube videos and gifs.

It is the perfect option for any business in retail, garden, housing, furniture, fashion, art, photography and other similar industries. This is as it creates a visual focal point for an audience which is interesting and innovative.

This, of course, means that using Tumblr as part of a marketing strategy is not suited to every business. However, it is aimed at business with a unique USP and a more niche audience to appeal too.

Social media network sites become more eminent in the land of marketing every single day…. Photography is the language of now!

Please get in touch for all of your PR and Marketing needs.

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