In a world where vintage is key and chic is shabby, looking back at the past is more popular than ever and trade is booming in all things old (or vintage, as we affectionately refer to it). One area where things have certainly progressed for the better is in the world of advertising – thankfully! … Read moreAdverts That Should Have Been Banned
In a world where many of us claim to be ‘equals’ in terms of gender neutrality when it comes to the media and marketing a lot remains to be seen for the way both women and men, boys and girls are portrayed in the media. This is not only because of ‘rape jokes’ or ‘derogatory comments’ … Read moreDown to the Nitty-Gritty Question… Pink? Or Blue?
With Christmas just around the corner, marketing campaigns around the world are stepping up to advertise the ‘must-have’ products for the festive period. Marketing and PR for children is a minefield of regulations, ethics and technique that must be considered if your product is to be a hit. In preparation for the festive period, we’ve … Read moreHow To Successfully Market A Product For Children
There is no room for ‘no comment’ in the PR world. There are many examples of a PR crisis and we have all seen a flustered PR executive fail to contain, let alone improve a situation. This could be a high profile affair, tax evasion or a complaint gone viral. We have been contacted to … Read morePublic Relations – No Comment
Everywhere we look we are unconsciously flooded with branding. Be it McDonald’s golden arches or the Nike swoosh, all humans are susceptible to companies and unknowingly associate real feelings and opinions with organisations. Red and Yellow are the colours most frequently used by fast food brands. The yellow signals happiness and sunlight whilst the red … Read moreBranding: The Good, The Bad and The Ugly
When you think of global icons such as David Beckham, Beyonce or Kim Kardashian, you don’t just think of their roles as a footballer, singer or TV star – you think of them as a brand. All three mentioned, along with numerous other celebrities have turned their success and status into a wide-reaching method of … Read morePersonal PR: Are You a Brand?
Today’s modern world revolves around how innovative your product or service is. When you hit on a product that breaks the mold the most difficult part can be getting others to understand. If you have no idea where to begin, Our Essex Marketing Agency hopes this brief guide on marketing a product no one understands … Read moreMarketing a New Product or Service
There are a few niches we like to think we excel at; specialise in if you will. One is fashion. If you are reading this, I am sure you understand that fashion is notorious for being an unpredictable industry, but that doesn’t change the fact that if you want to be seen, respected or at … Read moreWhy Hire A Fashion PR Agency
Sexism in the workplace? Don’t you worry your pretty little head about it. We are not a female dominated office, we sit 50/50 in terms of gender. Nor are we what you would consider the clichéd feminist burning a bra and waving the remnants in a tight grip, whilst the tips of our armpit hair … Read moreSexism in the Marketing and PR Industry
Solicitors and their legal practices encounter the same problems as any other companies in finding new customers or clients. Utilising a variety of marketing and PR strategies is undoubtedly the best way to bring in new business. When you create your strategy you need to ensure you establish your goals and define who your target … Read moreMarketing your Law Firm