Reputation Management, the strongest aspect of Public Relations

 -Please note this blog shows absolutely no affiliation to any political party.  – One thing the UK cannot deny is the surprising popularity UKIP have gained, much like Marmite, or any other opinion dividing condiment, there is very few who hold no opinion on the political party. From a public relations perspective the rise of … Read moreReputation Management, the strongest aspect of Public Relations

How do PR Companies Market Politicians?

According to online PR, the Conservative party have swooped into their strongest poll placing in almost 5 years. So as David Cameron dusts off his Sunday best to head towards Buckingham Palace for the start of the 2015 general election we at VerriBerri shall sit here eagerly anticipating the electoral fisticuffs. But whilst we wait, … Read moreHow do PR Companies Market Politicians?

How PR has evolved for individuals

For those of you who are new to Online PR, public relations are all about building your reputation. It’s the result of what you say and do, and what others say about you. It can help you to establish credibility and generates awareness outside of your limited inner circle. It’s crucial to have a PR … Read moreHow PR has evolved for individuals

Why Your Website Should Be Responsive To Handheld Devices

When you see people walking along the street, more often than not, they’ll have a mobile phone or alternative device glued to their hands. As a nation of shoppers, we have gone mobile. Whether it’s a mobile phone or tablet, the majority of us are no longer tethered to our PCs or laptops. If anything, … Read moreWhy Your Website Should Be Responsive To Handheld Devices

How HBO Market Game Of Thrones: Tips From The Top

In a thronie’s perfect world GOT would run like a soap, four nights a week and without a 10 month gap in-between seasons. Although we have to wrack our brains for exactly what happened last time (practically a year gap can take it’s toll on our memory banks) HBO makes sure that ever season we … Read moreHow HBO Market Game Of Thrones: Tips From The Top

How Do You Market To Millennials?

Millennials: ‘Otherwise known as Generation Y, or the internet generation (iGen), Millennials are people born between the years of 1980 and 2004. Millenials are often “echo boomers” (their parents were part of the baby boom), and they are often extremely tech-savvy. Bob is born in 1990 and carries his iPod around everywhere he goes. He … Read moreHow Do You Market To Millennials?

Swipe Right for Tinder Advertising

Have you heard about the latest stunt to grace the dating app Tinder? The marketing team behind the newly released Ex Machina has created a Tinder profile to mimic that of the film. The profile uses photographs of the actress who plays the robot, Alicia Vikander, and when users swipe right, they are thrown into … Read moreSwipe Right for Tinder Advertising

Rise Of The Aldi Stores: Why Is Aldi So Successful?

Last week it was announced that Aldi are still the cheapest supermarket around, even after getting caught up in a price war. The budget chain remains 30% cheaper than the so-called ‘big four’ supermarkets and continues to undercut them on everything when you compare supermarket prices. According to an independent study, Aldi came out cheapest … Read moreRise Of The Aldi Stores: Why Is Aldi So Successful?

SEO: What Is It Anyway?

Fruitful and Organic SEO The word ‘organic’ generally speaking makes me think about fruit. In terms of SEO  and your website some people are completely unaware about the difference between what’s organic and what isn’t. As a consumer certainly, many wouldn’t know the difference until you are no longer on the first page of results on … Read moreSEO: What Is It Anyway?

The Significance of Independent Writing

Everyone has picked up a newspaper, magazine or book at some point in his or her lives. We all tend to jump on the bandwagon of what is trending on social networking sites and leap on trends or fads that are circulating at the time. But it is important to ask, where do these trends … Read moreThe Significance of Independent Writing