Let’s face it; it’s hard to always be politically correct, even for brands and big corporations who have people working for them overnight to keep their online marketing untarnished. After all, in our highly connected, modern lives, even the most successful people have human faces and can make mistakes. Reputations are more fragile than ever … Read moreAs a marketing company, what can we learn from these social media mishaps?
Marketing for individuals can be a difficult scale to balance. Firstly you are tasked with trying to get noticed for all the right reasons, then delivering what is expected of you. Each of these can prove increasingly difficult, yet if completed correctly can have great benefits, if it’s handled carelessly, you could be staring at … Read moreMarketing for individuals: Was Lee Nelson’s decision to join Kanye West on stage a wise one?
Individuals, organisations and marketing companies all took part in the ALS ice bucket challenge last summer and if you managed to miss it you might have been the only one. The likes of Facebook and Twitter have been utilised to help increase awareness for some worthy causes, namely the ice bucket challenge, no makeup selfie … Read moreOnline marketing: Using social media to create viral campaigns
Without wanting to sound too geeky, our marketing company has a confession to make, we love gadgets! If there is a new toy out there designed to make everyday tasks in my life that little bit easier we will find it and we will use it! Every year new gadgets are presented to us; with … Read moreDo gadgets really help marketing companies?
Is anyone else really fed-up with the fact that some online marketing campaigns are deceitful so that they gain great publicity? The Internet really is an effective platform with which creates added brand awareness, yet could marketing company’s just ease off the ‘tricked you again’ approach ever so slightly? I will browse the internet on … Read moreAre some online marketing campaigns misleading us?
It’s a dilemma most marketing companies have found themselves pondering over: mobile or email marketing. Our means of communication has changed a lot over the last decade and our gismos have become an ever-present feature in our day-to-day life. According to a study, commissioned by Nokia, the average person will check their phone 150 times … Read moreMobile or Email Marketing? It’s a question most marketing companies are asking
Does your brand feel outdated? Have your products or services changed recently? Are you no longer reaching your target audience? If your answer is yes to one or more of these questions then it is probably time you reconsidered your marketing for businesses. Branding communicates what your business is about and what it delivers to … Read moreOur marketing company asks whether your business needs rebranding?
Marketing for companies is an ever-changing and ongoing process to ensure that your business is always getting results. When business owners reach a comfortable point of profiting, the phrase, “If it ain’t broke, don’t fix it” springs to mind. However, we challenge this ideology and ask you, why simply settle? Sometimes, even the most common … Read moreWhen Marketing for Companies, If it ain’t broke, don’t fix it… Tweak it.
As we are a company that specialises in marketing for individuals we notice that stereotypes pop up all over the place and this almost always relates to sub-cultures as much as cultures nowadays! There are so many different stereotypes floating around amidst fads it’s difficult not to find yourself tied down to one yourself! Whilst … Read moreOur Marketing Agency Essex Talks Stereotypes.
If a marketing company carries out their job successfully, people will be buying a product because they think that it benefits them and their situation. As part of the process creative and innovative ideas are suggested to help enhance their visibility. Always looking for a new marketing angle to use, some companies have gone as … Read moreMarketing companies using the weather to their advantage.