Let your Catering Business stand out from the crowd

When event catering is mentioned, the image that usually springs to mind is highly extravagant hotel function rooms consisting of rows upon rows of expensive dishes followed by waiters in black waistcoats bringing out a number of different courses whilst you sit there wondering what knife and fork it is you should be using. This isn’t a complete fabrication and these events are a privilege to attend as well as an amazing opportunity to cater for. However this doesn’t mean all event-catering opportunities have to be so overdone.

Nowadays there are plenty of chances to show off the versatility of your catering business as trying new ways of dining is a growing trend. It can really benefit your catering business to include some creative catering options for your customers! Below are some alternative catering ideas that are proving popular:

Mobile catering has found its legs in recent years and our busy high streets are being catered for by some great food companies, what’s even better is how couples are hiring these companies to prepare their wedding food. Organisations holding corporate events are starting to catch on to the idea too by trying something different and casual without sacrificing the quality of meals delivered.

Food stations are beginning to take centre stage at high-end events. Catering companies lay out a selection of food options in a buffet style as a great way to cater for everybody. With all the different possibilities, this is a popular option as guests can sample everything available, unlike traditional weddings where a food choice needs to be made weeks in advance.

Summertime events can be made all the more unique with a picnic style meal. Keep in theme and accompany this with all the traditional touches such as lying out blankets and woven baskets. Although the theme may be based on a lazy Sunday picnic, catering companies are hired to prepare the food so that all attendees can relish their time in the relaxing atmosphere while still enjoying fresh, professionally prepared food.

Making full use of what your catering company has to offer is essential to getting the most out of each and every opportunity that may come your way. Marketing your catering business correctly can take your small business to a whole different level and ensure productivity while adding strings to your bow.
Verriberri Marketing and PR know how to show your company’s talents off. We will take the time to discuss exactly what it is you want for your business and if you are short of ideas, our marketing team are full of creative thoughts to boost your visibility. Get in touch with our friendly team; make your business work for you in the most productive way possible!