This week a small clothing company in County Durham was forced to rebrand by clothing giant Zara after they realised her business name ‘Zara Countrywear’ – named after the business’s daughter – was close to their own. Business owner Donna has revealed that the rebrand is set to cost her £7,000 plus a further £800 … Read moreThe Importance Of Professional Branding
Unless you have been hiding under a rock I’m pretty sure you have heard of The Walking Dead. Even my grandmother has been watching it, although admittedly she does call it ‘Walking the Dead’ The season six finale aired a few weeks ago and love it or hate it pretty much everyone has been talking … Read moreHow The Walking Dead can help improve your marketing.
This is possibly one of the most difficult questions for a PR and Marketing company to answer and yet one of the most common questions. Weekly we are asked for a proposal where the potential client doesn’t have a clue what they should be spending and I cannot stress enough how dangerous this is as … Read moreHow much should I spend on my marketing budget?
Facebook is a great tool for accessing current and potential customers which is something, as a marketing company, we would actively encourage. Whether you are a B2B or a B2C company you can test the market, see what competitors are offering and engage with your audience; the benefits are huge. However, used inappropriately and it’s … Read moreMarketing For Businesses – The Rules of Facebook
Do you know who Edward Bernays is? Some call him the ‘Father of PR’ whilst others know him as the nephew of famous psychologist Sigmund Freud. Bernays is well known for creating groundbreaking PR and advertising techniques that transformed the marketing industry in the early 20th century. An example of this is Bernays was a … Read morePsychology and PR
Back in August of 2014, Twitter made it possible for all of its users to see their analytics; an important move towards greater transparency and measurement, as well as a fantastic tool for marketing for businesses! Although users now have an insight into their Twitter account metrics, many aren’t using them to their maximum potential. … Read moreTwitter Analytics: What’s What?
In a recent study, YouTube has claimed that they deliver a higher return on investment than TV campaigns, since brands spend relatively low sums on the creation of their videos. As a result, I thought it would be worth looking into some of the reasons why YouTube has become such a phenomenon for online marketing. … Read moreThe Power of YouTube for Online Marketing
For a long time we’ve seen online marketing targeted at the early millennial generation – roughly categorised as those born in the 1980s. However, in recent years there’s been an emphatic shift of attention to “Generation Z” (better known as the social networking, mobile-savvy and digitally-connected generation). Astoundingly, four out of ten youngsters would rather … Read more5 Tips On How to Master the Art of Emoji Marketing
I can’t lie. Apparently, it’s written all over my face when I try! To me, that’s a good thing because as a person being honest is a desirable trait so why should it be any different when it comes to marketing for businesses. Unfortunately, as a marketing company in Essex we know the morality of … Read moreAdvice From Our Marketing Company: ‘Honesty Is The Best Policy’
Have you ever wondered why you like the colours you do? Or why bright yellow flowers can instantly lift your mood? Colour is all around us, continuously shaping our thoughts and emotions. Marketing companies and psychologists have caught on to this theory and discovered that certain colours work for different purposes. In fact, a recent … Read moreWhy do marketing companies choose to use certain colours?