Have you ever looked at a company’s social media page and wondered why they’re not getting many likes on a post when they seem to have an awful lot of followers? If the answer is yes, then it’s likely they’ve purchased their followers. Whether you run your own marketing company or you’re marketing for businesses … Read moreOnline marketing – is it worth buying followers?
Psychology can be used effectively in a number of industries and makes up the vast majority of the models and concepts used in public relations and social media strategies. Perhaps you are planning a campaign to improve someone’s image or attempting to persuade people to use a new product. Either way the study of human … Read moreOur Public Relations Specialists Talk: Psychology in PR
Whilst social media and online marketing have made it easier for smaller businesses to advertise, it has also made it a lot harder. For one thing, the marketplace is a lot more complicated than it once was, with so many more options to consider. New avenues have opened up, with the introduction of social media, … Read moreOnline marketing: Finding the right social media audience for your business