Creating great copy that works is a balancing act with three elements that must be considered. Think about your audience, who is reading this and who do you want to read this article? What do you want them to take away and what actions do you want them to perform as a result? Is it … Read moreHow Do You Create Great Copy That Converts Into A Sale?
Who has been marketing feminism? We seem to have a huge PR problem. Many well-known figures have failed to embrace the feminism label and the movement is sadly failing to gather the momentum it needs. This is 2016 so why are we still being painted as bra burning, razor rejecting, loud-mouthed lesbians. What we are … Read moreMarketing and PR companies making a stand against sexism: part 2