Marketing and the LGBT community

As a marketing company or an individual within an agency, where does your accountability towards society lie? In the last year alone there have been a number of ‘anti-gay’ marketing campaigns that have shocked me. Lets take Coke as just one example. Ignoring the questionable move to sponsor the 2014 Olympics their ‘share a coke’ … Read moreMarketing and the LGBT community

Marketing Lessons From Lord Of The Rings

Our Essex based marketing team continues it’s exploration into how we can take marketing advice from films. On this occasion I would like to look at the lighter side of fantasy marketing – Gandalf from Lord of the Rings. Feel free to don your flowing robes and staff if you wish. Analysis Gandalf seems to … Read moreMarketing Lessons From Lord Of The Rings